The Importance Of Business Communication

Why is Business Communication Important?

 

     Communication is an important factor to create a better social life. In the business world, communication is an important factor in the success of a business.

With good communication, business owners can better sell their products and also avoid misunderstandings with other parties. (indeed.com)

Communication is the process of how humans share information, be it verbally, nonverbally or in written form. Learning to communicate better can enhance your business performance.

In business activities such as marketing, it certainly requires good communication, especially to consumers, so that the products that are owned can be fully accepted.

Communication can be interpreted as a communication that is carried out verbally and non-verbally.

Types of Business Communication

In communication there are opinions, ideas, ideas and information that are conveyed for business purposes, for example making business strategies.

Communication can be done in a personal or impersonal. In addition, in every job advertisement, there are usually conditions that employees can communicate well.

In business, there are two types of communication. Here are the types of business communication:

1. Horizontal Communication

Horizontal communication is a way of communicating that aims to establish good relations between superiors at the same level and is usually realized by holding regular meetings.

2. Vertical Communication

Vertical communication is the process of passing information from superiors to subordinates or vice versa. For example, every employee must report to their superiors every day so they can coordinate all activities, and the company's human resources work optimally, so that the company's operations run smoothly according to objectives.

From such conditions, it is very important that business communication is applied to all business people, both as superiors and subordinates. In addition, there are several factors that influence business communication.

Factors Affecting Business Communications

In order to achieve business goals, communication should be done effectively. Here are some of the factors that affect business communication:

Perception

Every communicator must be able to predict that what is conveyed will be clearly received by those who listen to it.

Credibility

In every communication, the communicator must be able to convince the listener, so that trust is established between the two of them.

Compatibility

With compatibility, between the two parties a better and more pleasant relationship will be established, resulting in mutual trust and comfort when communicating.

Accuracy

Before communicating with listeners, the communicator must have a good frame of mind so that communication can be well established and messages can be conveyed in an appropriate manner.

Purpose of Business Communication

In every business communication there must be a goal to be achieved, here are 3 main business communication goals that you should know:

- Providing information (informing)

- Providing persuasion (persuading)

- Doing collaboration (collaborating)

Giving Information

The first objective is to provide information. The information conveyed is information that is related to the business and is conveyed in a correct and appropriate manner.

For example, a director is looking for a candidate to become a new secretary with all the requirements that must be met and posted in print and online media.

Placing advertisements in print and online media is what is called providing information in business, namely information to find a new secretary.

Providing Persuasion

The second purpose of communication is to persuade. Persuasion is communication that is used with the aim of convincing and influencing other people.

In business communication, persuasion is mostly done, especially in matters related to business negotiations.

Collaborating

The last objective in business communication is to cooperate between the two parties.

By carrying out good cooperation between the two parties, success in business can be achieved more easily.

Communication in business must be implemented properly, if you feel you can't communicate well, then you better start learning to hone yourself so you are good at communicating.

In addition to being good at communicating, you must also be good at managing your business finances.

How To Improve Business Communication Skills

Improving communication skills requires a little practice. Try the following techniques to become a better communicator:

Learn Listening

Practice active listening techniques and turn off the internal dialogue to fully focus on what is communicated to you. Ask questions and repeat the message to let the other person know you understand what they communicated.

You can also consider using nonverbal communication, such as facial expressions and gestures, to convey that you are engaged.

Train your memory for faces and names

Being able to remember other people's names can help you connect more with co-workers and clients at work. Take some time to match names to faces, and find ways to improve your memory.

Find facts about each person, such as their hometown or their favorite food. Take mental notes or write them down.

Use Technologies

Technology today makes communications faster and more effective. Consider using a company intranet or a shared platform where you can communicate quickly and efficiently.

Integrate collaboration programs that can keep employees informed of each other's progress and provide guidance throughout projects.

Consider hands-on training for digital communications through instant messaging, email, and specialized collaboration software, to ensure you and your team can communicate effectively in any format.

Take courses

Consider taking communications courses at a local college or university.

Online classes also allow you to set your own study schedule and may offer different courses with different styles of communication.

Invite co-workers to join you, and practice your skills on each other.

In addition, you can also ask your supervisor to conduct a communication workshop, or plan a team building exercise that also focuses on communication skills.