Marketing Strategy to Keep Your Business Profitable

Marketing Strategy in Crisis Time, so Your Business remains Profitable

      In any economic situation and condition, a company must continue to operate, so that the life of the company continues to spin, and earns profits.

Under normal circumstances, running a company might not be that difficult.

However, have you ever run a business in a crisis?

In difficult times, the company will usually experience many obstacles and difficulties such as decreased sales, decreased productivity, and other problems, sometimes there are also those who experience bankruptcy.

One of the keys to a company's success in order to survive is marketing.

Even in difficult times, incomes start to decline, sales decline and people's purchasing power declines, you have to keep on marketing, and never stop.

The marketing strategy should not be eliminated, even the marketing strategy in difficult times should be better than normal times.

What path does the company take if sales and profits decline?

What alternatives can be taken when sales are declining?

What if the marketing system is considered less popular?

When there is a decrease in consumer buying and selling, what should you do?

What marketing strategy is effective in dealing with a declining market?

What are the marketing strategies in times of trouble or crisis? Look at the following methods.

Low Cost Marketing

In difficult times, keeping costs down is the way to go. Therefore, you can also implement marketing strategies at low cost even if possible free of charge.

In this digital era, it is easy to use low-cost or free marketing methods. You can use all social media on the internet.

In addition, there are other low-cost marketing strategies such as: frequent programs, public relations, up-selling and local marketing can be used as references.

Change the Menu

Changing the menu can be one way of increasing profits for culinary businesses.

Look for a menu list that is lacking and not in demand, then change the menu with new ideas, but keep the cost of raw materials low.

You can also reduce the portion of your product that sells very well. That way, you will still get the benefits.

Avoid Discount Programs

Avoid discount programs is a marketing strategy in crisis times.

If discounts are usually given to attract the attention of buyers or consumers, then in times of crisis, it's better not to give a discount program, because the discount program could have negative effect in the future.

If during a crisis you give a discount, then during normal times the price returns to normal, then customers or consumers will feel the price is more expensive, and they will not buy the product because they are waiting for another discount.

Maximum Service for Customer Satisfaction

Focus on Maximum Service To Keep Existing Customers.

Even though you are confused about the company, but still provide the best service for the customer or consumer.

Especially for customers who regularly use your product.

Providing the best service can keep customers buying the product.

You can also give additional products such as drinks, candies, cakes or anything else while waiting in line.

Provide Solutions to Customers

In a bad economic condition or currently experiencing a crisis, the impact is not only on entrepreneurs, but also on the whole community. So it's not just you who feel the real economic hardship.

You can use that opportunity as an opportunity for profit.

Provide more relaxation than your business endeavors would provide under normal circumstances.

For example, if your business is in the food and beverage sector, then you can give an appetizer or dessert menu for free.

Of course, with the calculation of the menu has a fairly low cost in making it.

Those are some marketing strategies during tough times that you can follow to stay profitable.

In a business, just carrying out a marketing strategy is certainly not enough, you also have to make financial reports and monitor warehouse stock.

By making financial reports, you can avoid business failure, and maybe you can create a new strategy by analyzing your business financial statements.

For those of you who are worried and cannot make financial reports, now you can make financial reports using accounting software.