Marketing Psychology to Grow Your Business

Simple Marketing Psychology Tactics that Work

      Marketing psychology is an understanding of the motives that can affect the emotions and actions of the market in viewing a product and service offered by business owners.

How to apply marketing psychology strategies to develop a business?

Have you ever wondered why so many burger fast food companies use red in their logo?

Psychologically, red makes people feel more hungry, and bright colors are for attracting attention.

These companies use marketing psychology strategies to get customers to come to their place and buy their products.

If you don't understand marketing psychology, then your marketing strategy isn't perfect yet.

Perhaps you don't know how to influence the public through sentences that can trigger their emotions. This can cause your business's sales conversion rates to decrease or even worsen.

On the other hand, if you succeed in using marketing psychology correctly, your marketing will be easier, and of course your sales conversions will be smoother.

What is Marketing Psychology?

Marketing psychology is the practice of aligning your content, communications, and strategies with predictable, and often unconscious, patterns of consumer behavior that have been identified through experimentation and research. (wordstream.com)

This common behavior stems from heuristics—the term for shortcuts the brain takes for tasks it performs thousands of times a day, such as understanding information, making decisions, and solving problems.

Concepts / Principles of Marketing Psychology

The following are principles of consumer behavior in marketing psychology that relate to efforts to develop a business:

Priming

In psychology, priming is a situation in which a certain stimulus or event can add to certain previously remembered information.

Many business people use subtle priming marketing techniques.

You can help website visitors or consumers to remember important information about your brand, and can even influence consumer purchasing behavior.

Reciprocal

If someone does something for you, then you will naturally want to do something for them.

In business there are many ways that can be used to take advantage of this reciprocity. Starting from vouchers, t-shirt souvenirs, exclusive ebooks, etc.

Social Proof

Social Proof is a theory that people will adopt the beliefs or actions of a group of people that they trust and like. One easy way to make the most of social proof is via a website or blog.

Decoy Effect

The Decoy Effect is a marketing strategy by providing several choices of almost the same product, at different prices, so that people have many choices before deciding to buy the item.

The marketing technique decoy effect is a strong and effective psychological technique.

The Principle of Scarcity

This principle is a formula: the rarer the opportunity, content, or product that is more valuable, the more easily people will be attracted to owning it. But it's important to remember that if you want to apply this principle, you're using the concept of scarcity as if an item is extremely rare, but in fact the product is very popular, so people are very receptive.

Tips for Applying Marketing Psychology to Grow Your Business

If your business wants to make a good impression on customers, here are some psychology-based marketing tips that you can consider:

Touching the Customer's Emotions

Have you ever bought something just because it lifted your mood and put you in good spirits?

This is often experienced by many people in this world, maybe you included.

According to some neuroscience experts, emotion is a necessary and most influential element on purchasing decisions.

Logical considerations such as how specifications, functions, and other technical matters are sometimes overshadowed by emotional.

So, instead of telling your customers how great your product is by pointing out its features and specifications, tell consumers how it will make them feel happy, comfortable, and satisfied when they use it.

If you can arouse consumers' emotional feelings, they will be more likely to form a personal connection with your brand. And this will certainly lead to increased sales of your business. Consumers are also more satisfied with your product. So, not only do you have good specifications, your product also succeeds in pleasing your customers.

Demonstrate Social Proof

Have you ever passed a new restaurant in your neighborhood, seen the line of people at the door, and thought, “Wow, that restaurant must be really good! I have to go there!“. That is an example of a manifestation of social proof.

When the public sees that a store, product, or business service is liked by others, that business's product or service will get a greater value.

The power of social proof is further demonstrated by the fact that consumers tend to read reviews of a product before they buy the product.

By showing social proof on your social media accounts or website – whether in the form of customer reviews, testimonials, ratings, and others – potential customers will join the queue in the queue of business visitors to buy your business products or services.

Even if it's just curiosity at first, social proof can increase customer curiosity.

Fear of Missing Out (FOMO)

Fear Of Missing Out (FOMO) has become a catchphrase in today's consumption culture.

An example of this term usually refers to people who can't stop looking at the latest smartphone info because they're afraid they'll miss out on it.

Your business can also apply a FOMO strategy to entice consumers to buy your products.

One practice of FOMO is that you can use the phrase “don't miss it!” in the product ads, or offer "limited edition" item.

By letting consumers know that you have a limited number of products or creating an urgency to sell a product in just one day, you can convince consumers that the right time to buy your product is: now!

So, create a flash sale campaign, or offer a limited time discount.

If your target market is right, people will immediately take action by buying the item because they don't want to be left out.

Use the Reciprocal Psychology Marketing Technique

Reciprocal psychology techniques work like this: When someone gives you something, consciously or unconsciously you feel compelled to give something back to them.

Have you ever been offered a free product sample when you went to a department store and felt obligated to purchase the product after receiving the free sample?

It's an example of applying a reciprocal psychology marketing strategy, and you can use it to increase your sales – even if you're opening an online business, by giving away.

After consumers receive and feel comfortable with the trial product that you provide, they will tend to buy your product immediately.

People love getting free gifts and they will return the favor by becoming regular or loyal customers of your business.