Tips for Starting Your Own Bakery Business

 How to Start a Bakery Business, Advice from a Pastry Chef

      According to the American Baker's Association, the bakery industry contributes about $311 billion or 2.1% of the country's GDP. So if you're planning to turn your baking business into a profitable business, this blog post shares the information you need to make your bakery business a success.

Before you start a bakery business, consider the important aspects to run it successfully.

You will need to make a plan so that your bakery is profitable. From finding niche products such as breakfast baked goods, vegan desserts, and flavorful breads, to marketing.

Find Your Bakery Niche

Bakery products are many and varied. As a startup bakery, you may not have the financial strength to produce and sell a wide variety of products at once. So, define the market niche you want to serve at the initial stage.

As your customer grows, along with the popularity of your bakery, you can start thinking about selling more types of bread. So, first make a list of bakery products that you will sell.

Determine the Main Market

The next tip for starting a bakery business is: you have to determine which market segment you want to target for the bakery product. You have to know, you want to enter the middle class, lower, or upper market segment.

Decorate Your Bakery to Attract Shoppers

It is necessary to attract the attention of passers-by. Customers who enter your store should get a good impression of your shop decoration.

Pay attention also to the signs. Signage is placed both outside and inside the bakery. So put a nice big sign outside your shop to catch people's attention. (nerdwallet.com)

Also place menu boards inside the store to show some bakery products. Make sure that your signage design speaks to the professional side of you in running your business.

Build Good Relations with Suppliers and Vendors

Your relationship with suppliers and vendors has an effect on the growth of your bakery business.

They provide you the raw materials for making bakery products. You'll order raw materials frequently, depending on delivery options and schedules. So, build a friendship with them.

Give vendors and suppliers your business card which has the essential contact details of your bakery. This card comes in handy when they want to contact you for a business deal.

Marketing Strategies

Before opening a bakery business, you need to think about a marketing strategy so people know about your bakery. Here are some steps you can run:

1. Do Market Research.

Determine who is your target market. You need information about the demographics of the community where your bakery is located, whether there are other bakeries in the area, and the target market that you can fulfill.

 

2. Create Market Analysis.

This is a summary of the market research that you have previously made. Market analysis provides information such as the average income of the people in the area where your bakery is located, and the selling prices of competitors' products.

 

3. Determine the Marketing Campaign Goals.

Set realistic goals. For example how many sales do you want to get in a month, or how many bakery followers do you want to achieve on social media.

4. Consider How You Want to Market Your Business.

For example, if you are located in an urban area, you could use a banner. Or you can also apply the traditional way, namely by distributing flyers or placing advertisements in local newspapers.

 

5. Create Social Media.

Social media is the best way to interact with customers, and tell customers about your bakery business.

Currently, people will look for information through the bakery's website or social media first, before deciding to visit.

6. Create an Online Ordering App

Most of your customers order bakery products online occasionally. Therefore, make sure you have an application that can be installed by consumers on their smartphone. Such an application makes purchasing your bakery products online much more convenient for your customers.

Create attractive mobile app designs that are user-friendly and provide a pleasant shopping experience.