What You Need to Know about Digital Marketing

What You Need to Know Before Starting Digital Marketing

 

      Have you ever seen a company that does a digital campaign? Such things are known as digital marketing.

The concept and application of digital marketing is done to boost product sales from a brand.

With technological advancements, trends in the business world are increasingly varied. One is digital marketing.

How important is digital marketing applied to businesses that sell certain products?

What is Digital Marketing?

The definition of digital marketing is an activity of marketing or promoting a brand or product using the internet or digital media.

The main goal of digital marketing is to attract customers and potential customers quickly.

The acceptance of technology and the internet in society is very broad, so that digital marketing activities are made the main choice by companies today.

As a result, companies compete to create attractive content to be displayed in their marketing in cyberspace.

Some examples of marketing techniques that are included in digital marketing are SEO (Search Engine Optimization), online advertisements such as FB ads and Google Ads, electronic billboards, email marketing, mobile marketing, etc.

The Advantages of Digital Marketing

Digital marketing which is used by companies proves that this method has many advantages.

The following are some of the advantages of digital marketing compared to conventional marketing.

Speed of Deployment

Marketing strategies using digital media can be done quickly, even in a matter of seconds.

Digital marketing can also be measured accurately and in real time.

Ease of Evaluation

By using online media, the results of marketing activities can be known immediately.

Information such as how long your product has been viewed, how many people viewed your product, what percentage of sales conversions each ad has, and so on.

Furthermore, you can evaluate which ads are good and bad. You can fix and upgrade for the next.

Broader Reach

The next advantage of digital marketing is wider geographical reach. You can spread your brand or product throughout the world in just a few easy steps by using the internet.

Cheap and Effective

Compared to traditional marketing, digital marketing is much cheaper and effective.

You can save up to 40% of your budget costs (according to Gartner's Digital Marketing Spend Report).

In addition, the survey also shows that 28% of small entrepreneurs are switching to digital because it is proven to be more effective.

Build a Brand Name

Digital marketing helps you build your business brand name well.

The existence of a virtual world with the presence of your business brand is very important, because people do online searches before buying your product.

Types of Digital Marketing

Website

Websites play an important role in showing company professionalism, helping consumers know about your business, efficient promotion, and easier business transaction media.

Social Media Marketing

Spread the platform on social media because it can be done at a minimal cost or even for free. This can enhance the company's brand.

Search Engine Marketing

Efforts to make the company's website easy to find in search engines.

Search engine marketing consists of search engine optimization (SEO) and search engine marketing (SEM).

SEO takes longer and is cheaper, while SEM is paid but faster.

Online Advertising

Paid promotion via the internet. This can get consumers more quickly and satisfactorily, but somewhat more expensive than the previous type.

Video Marketing

You can immediately explain about your business products with video marketing, explain the product and how to use it and display customer testimonials.

Email Marketing

You can provide the latest information regarding ongoing promotions, as well as the latest products or services.

How to Get Started with Digital Marketing

To start marketing using digital media, there are several things that you need to prepare.

1. Prepare the tools used for marketing, such as: websites, social media accounts, brand identities, products, and blogs (can be in the form of reviews, customer feedback, etc).

In the digital marketing world, these tools are an asset to you, so take care of them.

2. Prepare attention-grabbing and shareable content. Content can be in the form of videos, photos, writings, and so on.

Define marketing objectives and target market tailored to the content.

3. Upload and evaluate every content on every social media that you have, see which one gives feedback, and focus on some assets that provide good feedback for your business.

Then you can join the marketplace forum. Ensure the business profile is great, because it'll affect the brand image.

How Big is a Digital Marketing Budget?

Whether or not marketing is expensive depends on the type of digital marketing used by your company.

Types of digital marketing such as SEO and content certainly don't eat up a lot of budget.

However, digital marketing such as online brochures and e-mails, of course, requires certain costs.

After learning about the meaning of digital marketing, for the success and smooth running of your business, of course, you must also be supported by good financial planning.

Performing calculations, reporting, and financial analysis are supporting activities for implementing a marketing strategy.